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Further Reflections on the Public Image of Counseling Psychology

Michigan State University

It has recently been argued that the field of psychology suffers from an "image problem," limiting its impact as a science and a means of advancing human welfare (Benjamin, 1986). Although there are limited data addressing counseling psychology 's public image, it is likely that the public generally lacks a clear understanding and appreciation of the specialty's unique contributions. This article explores six potential barriers to an effective public image of counseling psychology; reviews several remedial strategies; and advocates the development of a vigorous, centrally coordinated public image agenda to enhance the profession's future viability and societal impact.

The Counseling Psychologist, Vol. 18, No. 2, 324-332 (1990)
DOI: 10.1177/0011000090182013


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