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Individual Counseling and Psychotherapy

Applications from the Social Psychology of Attitude Change

University of Florida

Karen Conner

University of Florida

Shawn Prichard

University of Florida

This article provides a new conceptualization of the literature on the application of the elaboration likelihood model of attitude change (ELM) to counseling, identifying two waves of this work: (a) early application studies that were essentially parametric extensions of well-established basic laboratory paradigms and (b) later studies that reflect less strong adherence to basic research paradigms and more sensitivity to the counseling context. In the second wave, the focus shifted away from laboratory paradigms, toward important issues in counseling, such as enhancing the effectiveness of assertion training and evaluating the validity of people's assessment responses. Results from the second wave provide clearer support for the utility of the ELM than first-wave studies. This article also identifies important methodological differences between the two waves, discusses relevant recent advances, and provides a list of practice-relevant conclusions from this literature and a future research agenda.

The Counseling Psychologist, Vol. 23, No. 4, 611-632 (1995)
DOI: 10.1177/0011000095234002


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